How We Work

How We Work - Alicia Paley Home Interiors

Alicia Paley Home Interiors offers full service interior design specializing in sustainable residential interiors throughout the Conejo Valley, Ventura County and the Greater Los Angeles area. We work closely with you to provide beautifully curated, personalized spaces that meet your needs, reflect your personality, and incorporate positive environmental choices.

The Design Process

Step 1 – Consultation With Alicia Paley

We meet in your home for a collaborative client/designer interview.  I provide you with design advice and recommendations, and a great direction for your project. We discuss details such as your goals for the space, your design aesthetic, how you will be using the space, what inspires you, your time-frame for completion, and your budget. We also review the terms of our Letter of Agreement which you will sign later. See our consultation service page for more details.

Step 2 – Fee Proposal Outlining Project Scope and Estimated Design Fees

We outline the scope of work for the entire project, our design intent and goals, the estimated design fee, the advance on our design fee required to get started, the estimated timeline, and the terms and conditions. The Fee Proposal is approved and initial advance on our design fee received to signal the start of the project. Please note that the Fee Proposal is not the same as the Design Plan or Design Presentation. The Fee Proposal needs to be approved and fee advance received before we begin your Design Plan and Presentation.

Step 3 -Site Measure And Planning Day

This is where we invite all the trades that will be involved in the process for a site visit to discuss the project scope and to take measurements and photos. They will each provide a written estimate outlining their scope of work and the cost for labor and/or materials. These estimates will be presented to you in the Final Presentation Meeting.

Step 4 – Concept Development, Sourcing, Researching, Quotes + Estimates

​This is where we take the time to plan your project. We start with a design concept which is further developed through renderings, sketches, elevations, and color schemes. We also source all materials, fixtures and furnishings. During this step we work closely with our trades people who provide us with estimates and quotes for their scope of work. An initial budget is also developed during this step.

Step 5 – Presentation, Budget, Revision (If Any) & Follow Up Presentation

This is where we meet with you to go over the details of your custom design plan. This includes all drawings, color scheme, mood board, fabric samples, furniture selections and budget breakdown including estimated costs for any work by our trades and artisans. One revision is included and must be requested at this meeting. This is when the Letter of Agreement is signed and the balance of our design fee, plus 100% of the furnishings budget is required.

A follow up Presentation Meeting, also known as the (Final Presentation Meeting) is sometimes needed if revisions were requested. This involves all the approved elements from the original Design Presentation, plus any new elements that were agreed upon and any revisions requested. Because we believe in a collaboration between client and designer, as well as our trades and artisans, this presentation will address all of your wants and needs for your project, based on previous meetings and discussions. The Final Presentation includes working drawings, color scheme, all furnishings, fabric memos and detailed budget breakdown – item by item. It will all be laid out for you so that you will be able to visualize what the finished space will look like. Any adjustments to the budget due to revisions are agreed upon at this meeting.

Step 6 – Initiation Of Construction/Procurement & Project Management

This step is where we initiate our agreed upon role in any construction or renovation included in your project. This usually means that we are collaborating with builders, vendors, fabricators and other contractors, and making the necessary site visits to ensure a successful process and completion.

In this step we also create all purchase orders, track orders, assess lead times, note any back-orders or discontinued items that may delay the project, and make decisions whether or not to re-select. During this time, we make sure that our projected timeline is adhered to by all vendors.

Step 7 – Budget Review (On Larger Projects)

We sometimes call a second budget meeting on larger projects. This is especially true if change orders were created at the request of the client. This is where we ensure that we are on track with budget. This step is usually not required for smaller projects.

Step 8 – Receipt of Orders and Initial Installations

This is where all items we ordered are received at our warehouse, inspected for damages, tagged and stored for the big installation day. Claims and reorders are made for any items that arrive damaged. We prefer to install on one day instead of several different deliveries arriving onsite, however, some custom items like window treatments will be installed prior to the big day. Any project balance owed is required at this time.

Step 9 – Furniture Installation & Styling/Project Reveal/Walk Through

This is the big step when items are installed and styled for a beautiful and inspiring finish. Installation is typically done in one day.​

This is also the exciting moment when we walk through the finished space and point out all the features and benefits of each item, discuss how to care for each piece and any warranties available (if any). If there are any outstanding invoices from delivery companies, cleaning service, etc we will present them to you at the Client Closure Meeting.​

The walk-through may happen on the same day of the reveal or on a separate day.  Although we strive for perfection, mistakes can happen. The final walk through is where the client gets a chance to point out any deficiencies observed – Items like a small splash of paint on the floor, missing dresser knob, a small rip on a pillow etc. Items that could have easily been missed during the exciting moment of the reveal.

We coordinate with the trade person, subcontractor, or vendor involved to cure any deficiencies within 14 business days. Thankfully, this is rarely needed in most cases, but we make sure that you will be happy with your finished space.

Step 10 – Client Closure Meeting & Photography

This is where we meet to close out the file for the project and where we present you with the final invoice, if any. We make sure that you are fully satisfied with your new space.

We graciously ask for any feedback, reviews and referrals, and discuss any additional projects you would like to move forward with.

We will also discuss a convenient day for us to schedule a professional photographer to shoot pictures of the project. If we intend to have these pictures published in a local or national publication, we will discuss that with you and determine if you want your name disclosed or not.

Our process ensures that there are little to no mistakes or problems. We take care of every detail!

Our Clients’ Role

We believe that for a design to be successful, it should be a collaborative effort between Designer and Client. We rely on the information we obtain during the initial consultation and subsequent meetings to uncover your goals, ideas and design style. We know the right questions to ask to understand your needs and wants.

There is always a bit of “homework” that we need from you – nothing too difficult or time-consuming.  We will ask you to complete a questionnaire, which is a valuable tool we use to understand how you live, what you like, and your style preferences. We may also ask to see any Pinterest Boards, Houzz Idea Books, magazine photos etc that you may have collected as inspiration photos. It is perfectly fine if you have not collected any inspiration photos or pins.

Another area that is important for a successful design process and outcome is for clients to be open to new ideas. You hired us for a reason. You are making an investment in your home and lifestyle, and being open to ideas from a talented designer who will introduce you to unique ideas and products, latest trends and technology, and recommendations for achieving a custom interior tailored to your needs is essential. We keep up to date with the latest in the world of interior design to bring you the best and most unique products.

Another role of our clients to make for a successful project is to ask questions. We try our best to keep you informed throughout the process – providing at least weekly updates, but if you ever have a question or concern about any part of the project, process or product, we want you to feel comfortable asking. We have an open door policy and always welcome your questions. We work hard to earn your trust and being transparent with our processes and practices is a big part of our company policies.

And finally, we want you to relax and have fun! We will do all the heavy lifting and take care of the tiniest of details so you don’t have to. We strive to make it a fun process for you. No process is ever 100% perfect, but we will take care of any issues that may come up during the design process.

Call: 805-657-8667 or Click Here to schedule your consultation.